Dancing in the (Liverpool) street

There’s a new TMobile ad, filmed in a crowded Liverpool Street station, where people suddenly start dancing.

If you’ve missed it, Wardman’s Wire has a clip. As the music changes, more and more ‘commuters’ suddenly join in, and the onlookers start using their mobiles to film it, tell their mates, etc.

Dancing in the street isn’t a new ad idea (see Mars Celebrations for one). But the TMobile film is fun and exuberant, and it’s a neat way of showing people with mobiles as being part of a shared event, rather than an anti-social intrusion on shared space.

Rich was walking along the station gallery on his way back from a meeting, and saw some of the filming – but for some reason they didn’t ask him to dance…..

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1 Comment »

  1. Much appreciate the link.

    Matt

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