Exhibit A: an email arrives with the following opening line,
“I wanted you to know straightaway that your bill is now ready for you to view online at britishgas.co.uk”
Exhibit B: when accessing the section of the British Gas website for viewing bills online, the following text displays,
Parts of our website will be unavailable until 4am on Monday 19th January.”
Including, of course, the section where you view your bills online…..
Now it’s possible that I’d have hit the website during their maintenance time anyway. But why on earth would you send your customers an email prompting them to do the one thing that’s currently impossible?