Marketing not that super

Last year I blogged about the surreal world of celebrities advertising supermarkets at Christmas.

This year it’s got even weirder: I had an email from M&S advertising their ad… all very post-modern. And confusing given that the M&S ad features Take That – who are still warbling for Morrisons. And now we have Jason Donovan singing for Iceland. Can’t see Kylie doing that.

I’m not the only one bemused by this. The wonderful Wood Green bookshop blog expresses it all brilliantly.


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